Tuesday 26. January 2010
PIKO Spielwaren GmbH press conference prior to the Toy Trade Fair 2010
Explosion of new products from Sonneberg: 4 complete new H0 forms
PIKO-domestic sales, Mr Jens Beyer, presented the first annual Innovation of PIKO, the PIKO garden wagons, King Ludwig Dunkel
Shortly before the start of the International Toy Fair, from 04 to to 09 Held February in Nuremberg, invited the management of the Sonneberg PIKO model railroad manufacturer, the media representatives to the traditional press conference.
In addition to the review of the past fiscal year was primarily the idea of the new for 2010 the focus of the event. PIKO Chief Dr. René F. Wilfer told the assembled media representatives from a very diversified revenue development in the various sales regions. Domestically, sales were also up significantly. Particularly successful was it in German stores. Where sales were up by almost 20% over the previous year and to penetrate the local market more successfully pursued.
The main growth driver here was the ever-increasing range of garden railway PIKO. But even in H0 segment has been generated by thousands of start sets sold a lot of new customers for the fascinating hobby model. The positive development in the country was a significant decline in sales compared to abroad. While domestic economic crisis, not really been felt, this was felt in some export markets, but clearly. Especially in the traditionally strong area for PIKO Eastern Europe led by the dramatic decline in local currencies to a sharp decline of sales.
Even in the United States sat down, due to unsettled consumers, the positive trend of recent years are gone. PIKO Everything taken together, graduated to the year 2009, unfortunately with a small sales drop year on year in the low single digits from. A very good export performance in December is the management of PIKO legitimate hope that the problems in exports this year to be able to successfully resolve and get back in the international business back on a growth path.
For the year 2010 it is aiming for at PIKO significant growth. In both the domestic and overseas business double-digit growth will be achieved. To achieve this ambitious goal, a veritable explosion of new products is ignited. H0 yours alone amateur program with the BR Multiple Unit 442 "Talent 2, the diesel locomotive G1206 and the BR118 and the Electric locomotive BR 185.2 of 4 complete the form in New Lokbereich. When the car is placed as a new form of "Silberling" driving with "Karlsruher head."
A wide variety of attractive printing versions for locomotives and cars to expand the extensive PIKO H0 hobby program. To be able to deliver these new products on time and in many high-quality, Piko Sonneberg is now very much supported by the PIKO factory in southern China.
Piko by China is in a position to ensure independence from external suppliers with a high delivery and are available to the trade as a model of stable and reliable partner to the side. H0 The Classic range is in the mail coach -t/11 DBP Ep III and the supplemented covered wagons G40 SNCF Ep IV to form an attractive novelties. Requested by many fans, will appear in the PIKO TT range for the first time a car model, the Containertragwagen Lgs579. In addition, there are attractive Bedruckungsvarianten the BR 151 and Hercules from ER20.
The growing success of the PIKO Gartenbahn range in recent years and the many positive responses of the G-Bahner PIKO have encouraged, with the diesel locomotives of the BR 204 DB AG and the first PIKO G model for small-time model, the BR 199 HSB bring the so-called "resin camel, more interesting models on the market. It can now also narrow gauge fans among the G orbits PIKO models to bring their plants to be used. Other novelties include the G form of containers, switching power supplies, and a throttle control - and a control panel which complement the extensive range in this track sizes and offer a new garden Bahner Manufacturer homeland.
These large-scale innovations and an active marketing, combined with intensive treatment of markets are a prerequisite to achieve the ambitious goals for the year 2010. A high order intake in January shows that even a slight increase over the already very strong figures for the prior month, the news will be well received by the market. PIKO therefore starts successful 2010.
Sonneberg (Germany) 26 January 2010,
Dr. René F. Wilfer
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