Wednesday 03. February 2010
Marklin - The legend lives on

The model train manufacturer to exhibit at the Nuremberg Toy Fair with a clear concept for the future of the brand

One of the 200 news: The H0 Digital Starter Kit "ICE 2" including the retreaded Mobile Station 2

Back to old strength: Europe's market leader in model railways can once again turn his gaze to the future. After the bankruptcy a year ago has become the tradition Göppinger company successfully restructured. Success: In the past fiscal year Marklin scored on a turnover of 111 million euros a clearly positive result. That has not suffered in the rehabilitation of the financial innovation of the company shows a glimpse into the latest news Catalog: presents more than 200 new products to this year's Toy Fair Marklin. The 175th Anniversary of the first railway in Germany proves Marklin including the historic "Eagle" his reference. The Göppinger present in Nuremberg, but also a comprehensive approach, as clearly the positive development of the company in the coming months is to be perpetuated: With an integrated brand strategy and interactive communication services for Marklin model railway enthusiasts would like to deepen the connection to its customers on, but also reawaken the fascination with model train more people. Facilitate the re-launch attractive packages with all the possibilities of the latest digital technology Marklin.

Social Media takes ride on

The course for Märklin future in Web 2.0 is set: Germany's strongest brand in the toy area of technology is already building gradually over the next months, his online activities. To make the model even better experience to the myth, starting 2010, the first official community platform for model train enthusiasts in the network. Märklin Club members can then share their experiences around the world to show their talents and inform yourself about the latest technology trends.

More for the fans Marklin

Marklin does even more for the fans: The currently over 90,000 members in the customer club Märklin, Trix, and LGB can look forward to even more exclusive background information in the future joint customers magazine "Marklin Insider". The online offerings are greatly expanded. 2010, still own web TV channel "Marklin TV" will go online and providing continuous and exclusive contributions moving image. Lars Schilling, Director of Marketing & Sales Märklin looking forward to the appearance of the model railway manufacturer at the Toy Fair: "Following the turbulence of the Last year, we are particularly pleased to Marklin Toy Fair 2010 can present itself as a profitable and sustainable businesses. Marklin remains at for fascinating technology and soon also for economic success made in Germany. "

By: Editorial staff