Tuesday 09. February 2010
CONCLUSIONS 61 International Toy Fair Nuremberg International Toy Fair 2010
Conclusion Toy Fair 2010: Children know no crisis
Always played, and in the crisis even more. At Toy Fair Nuremberg International Toy Fair from 04 until 09.02.2010 76,600 trade visitors from 104 countries to fill their empty camp played. Thus the number of visitors increased by about two percent over the previous year (2009: 75,409). The 2625 exhibitors felt like tackling the dealers and buyers of the new decade with optimism and order taking. "For Mattel, the growing importance of the next toy fair," stated Peter Broegger, CEO Mattel GmbH down. He and many companies felt the optimism this year as a clear contrast to the subdued order activity for the previous year. Of the exhibitors, 23.2 percent reported that their customers were buying and order-friendly than the previous year (2009: 9.4 percent).
The decider proportion of trade visitors increased to 86.2 percent (2009: 84.8 percent), with 52 percent of all buyers and traders came from outside Germany (2009: 51 percent). The slightly lower number of German visitors has been offset only by the increase in visitor numbers from France, Britain, Poland, Russia and the United States. The six days of the exhibition showed a clear mood of change and many substantial adjustments to the fair were very positive. The International Toy Fair 2010, the expanded product portfolio with baby articles.
The companies in the Baby'sWorld article of baby toys and exhibited, were delighted with the increased interest. Among the visitors, 12.4 percent (2009: 8.3 percent) were mainly interested in toys and childcare articles. At the same time, interest in educational toys and books. The importance of toys for the promotion of children continues to grow so. For the first time exchanged industry experts from around the world while guiding future conference "Building Our Future Toy Conference". Richard Gottlieb, President of the USA Toy Experts and moderator of the Future Conference summarizes the consensus of the round: "As long as there are children who will accompany traditional toys, the development of the young generation. At the same time, the toy industry is enhanced by electronic components, the play value and will continue the children around the world combine in the game. "The 1 International Toy Conference has attracted a great response. Dealer voices demanding that Congress must be a permanent job at the Toy Fair.
Ernst Kick, CEO of eG Toy Fair, drew the first assessment: "The Congress now has started successfully. We are even more proud to continue the program. "There was considerable interest and the manufacturer Congress met, in the absence of representatives of the European Commission to the safety guidelines. The comparison of the different safety standards in Europe, USA and Asia showed that harmonization is urgently needed, but is still a lengthy process. Simultaneously, the many activities of the International Toy Fair made around the issue of toy safety, such as the Congress, including toy safety testing or testing + Inspecting Center clear: the future belongs to children - but safe and high quality.
The start of a new functional future of the Exhibition Center Nuremberg was to feel with the rebuilding phase was the middle of the entrance favorably accepted by all. The toy industry is looking forward to when the International Toy Fair Nuremberg International Toy Fair, 3 to 8 February 2011 in the splendor of the new entrance portal reopens its doors.
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